World Cup football kicks off conversations about Jesus

MIDDLE EAST, MENACA | 14 October 2026

For Tony, sharing Jesus in the Middle East starts with friendship. From watching football on the street to learning Arabic, he is building relationships with young men and trusting God to open doors for deeper conversations about faith.

By Susan Akyeampong, SIM International

Tony* was sitting on a street in the Middle East, surrounded by strangers, watching a World Cup match. Chairs had been dragged out onto the pavement; a television propped up on a stand, coffee tables crammed in between. A group of young men waved him over as he was strolling by. 

“Come on! Sit, sit, enjoy this game, have a cup of coffee, it’s on me,” one of them told him. 

Tony didn’t know a single person there. He isn’t from the country and was still learning the language, but that didn’t seem to matter. He sat down among them and stayed, bantering through the whole match as many watched through their fingers.  

It was exactly the kind of evening Tony has come to value. 

Tony and his wife moved to the Middle East to explore how God might use them there, after many years serving in ministry in Asia and the United States. Tony is a professor, and much of his life has been spent teaching, mentoring and encouraging young people. Wherever he has served, he has found himself drawn to the same generation. 

“I taught freshmen and sophomores, so they were about 19 to 22,” he says. “And wherever I go, this is the group of people God seems to keep putting on my heart.” 

Now in the Middle East, Tony hopes to build those relationships with young men, sharing the gospel and walking alongside them as they grow as followers of Jesus.  

In the country where Tony serves, the population is overwhelmingly Muslim. Many of the people he meets have grown up knowing little or nothing about Jesus. So, for Tony, sharing the gospel begins with relationships: getting to know people, building trust and spending time together before conversations about faith can happen.  

“You just join what God is doing.”

Middle East cityscape in wooden frame.

And that welcome is something Tony has experienced time and again. 

“Hospitality is their DNA,” he says of the people he has met. Strangers have brought food to his home to eat with his family, while others have stopped him in the street during Ramadan to invite him to sit down and share their feast when the fast is broken. 

Tony has also noticed how physically warm people can be. “They’re a touching culture,” he says. “It felt odd at first.” 

But by the end of that football match, surrounded by men he had met only hours before, Tony was caught up in their disappointment as the game slipped away.

“During the game, it’s the emotion, the passion,” he says. “I see them totally focused on the games… it makes me feel like I’m one of them.” 

God has created other opportunities for Tony to connect with young men since arriving. On the flight into the Middle East, he happened to be seated next to a young man who had grown up abroad and was coming home for a year to play basketball for the national team. The two got talking, and before long Tony had an open invitation to watch him practise. 

He meets others around the same age at the fruit stall, the butcher and the fish market, buying vegetables and meat from young men he is quietly getting to know. 

“Somehow God just arranged me to meet with these young people,” he says. 

For now, Tony knows that the first priority is learning the language. Over the next two years, he is determined to become as competent in Arabic as he possibly can. He knows that being able to speak comfortably will allow him to move beyond the everyday conversations and into more in-depth discussions about faith. 

“The more Arabic I speak, the more doors will open,” he says. 

“During the game, it’s the emotion, the passion,” he says. “I see them totally focused on the games… it makes me feel like I’m one of them.”

Tony’s week is also giving him plenty of opportunities to meet people. He helps teach English to young mission workers from Asia who have come to the Middle East to learn Arabic. Because English is the language they share, it gives him a natural way to spend time with them, get to know them and disciple them. 

On Thursday evenings, the exchange is reversed. Tony joins an English conversation group for local professionals, helping them with their English while they help him with his Arabic. It’s an unlikely classroom, but one where conversation can quickly become friendship. 

Tony’s approach to discipleship comes from his own experience. He grew up going to church, but it wasn’t until his first year at university that he began to understand what it meant to follow Jesus, through a ministry called The Navigators. Someone took him under their wing, teaching him how to spend time with God, read and understand Scripture, and bring his faith into the everyday decisions of life. 

“Everything changes after you accept the Lord,” he says. 

That experience of being personally discipled stayed with Tony. Now he wants to offer the same kind of investment to someone else. 

“I would ask God to give me one guy, 365 days. I’m just going to focus on one guy and equip him.” 

He reminds us that this kind of commitment, and mission work in the Middle East more broadly, comes at a cost. When he and his wife moved to the Middle East, they left their two adult children behind. 

“It’s life-giving work, but you’ve got to count the cost.” 

“The more Arabic I speak, the more doors will open.”

That is why Tony encourages anyone considering mission work to come and see for themselves, just as he did on a short-term trip before he moved for good. It’s worth experiencing the country firsthand, he says, rather than arriving with fixed ideas of what life there will be like. The church may be small, but God is at work, and the fruit of that may take years to see. 

“You’re not going to be a pioneer,” he says. “You can’t be. You just join what God is doing.” 

*Names have been changed.

Please pray

  • That the everyday moments of hospitality become natural openings for Tony to share Jesus with young men.
  • For rapid, joy‑filled progress in Arabic so Tony can move from surface conversations to heart‑level gospel discussions.
  • That God leads Tony to one young man to disciple over the coming year.

Could God be calling you to serve in the Middle East?

We’d love to help you explore what that could look like.