Branding and Marketing Initiative
Even with the unprecedented publicity SIM received during the Ebola crisis, a recent survey showed that only 13 percent of evangelicals in the USA are familiar with SIM.
Our goal for this initiative is that SIM would have a much higher profile within the US evangelical community so that our inquiries for service and ultimately new applicants would increase significantly. We are obtaining outside professional expertise to guide us in this effort.
For wisdom in selecting the right outside consulting help; for proper messaging; for many more people serving with SIM around the world.